How Can I Listen To Music On My Iphone Offline Why You Should Add Video to Your Online Marketing Strategy

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Why You Should Add Video to Your Online Marketing Strategy

Every day I talk to small business owners and marketing managers about the benefits of video marketing and what it can do for their business. Most of the time they associate the video with production rather than profit. Big mistake. A single video can be reused for multiple marketing channels. It’s a cost-effective way to generate more leads. Here are 11 reasons why you should produce online video and use it successfully for different marketing channels.

– Higher return on investment. Early video adopters found that video is very cost-effective, as increased sales exceed production costs and bring higher ROI. Businesses are hesitant to add video to their marketing mix due to the high cost of video production, which remains a barrier to greater video adoption. Animated video can be a solution because it doesn’t require live-action videography, extensive equipment, and on-screen talent.

– Improve your SEO ranking. Google, Yahoo, MSN, AOL search engines prioritize websites that host video content. Research has shown that web pages with engagement features such as video improve the user experience and therefore rank higher in search results. Uploading an online video to the second largest search engine – YouTube, and linking to your website will add even more weight to your Google search results.

– Increase profile views in business directories. Create a short introductory video about your company, products and their benefits. Submit video to business directories – Yellow Pages, Google Places, Yahoo! Local, Bing Local, Yelp and others and drive more traffic to your websites, get more calls and increase store visits.

– Improve email marketing. Are you constantly looking for new ideas to improve your response rates? Consider incorporating video into your email marketing campaign. Integrating video can increase click-through rates and increase conversions by 50% (Source: Constant Contact).

– Track the results. The success of a video campaign can be accurately measured in real time. It is possible to analyze in detail how many people saw the video, who watched it, what behaviors the video generated and more. When you post videos on other websites, you can track the number of visitors it brings to your website.

– Enjoy viral effects. Online video has great potential to go viral and be seen by the masses, creating an online word of mouth effect. Viral videos have become popular through the Internet sharing process through YouTube, Facebook, blogs, and email. Video is a great way to encourage interaction, fun and enjoyment in an online community.

– Sales support. More companies are incorporating videos into their sales presentations, helping salespeople deliver marketing messages and sell products more effectively. This introductory video shows how the products work, explains common objections and shows testimonials from satisfied customers.

– Use mobile channels. As more consumers switch to smartphones, online marketers are looking for ways to reach them through their phones. However, not all videos can be played on mobile. e.g. Flash videos cannot be played on Apple products such as iPhone and iPad. The problem can be solved by uploading a Flash video to YouTube, which uses HTML5 technology to display different video formats, and then embedding the YouTube video on your website.

– Audience motivation. Beautiful stories combined with music create a strong emotional tone, capturing and moving the audience. Rich content and entertaining stories give users editorial reasons to return to your website or blog more often. Video made for the web is the most effective online format to positively influence purchasing decisions.

– Education and confidence building. Video is suitable for many forms of presentations to inform and educate customers about your products, their features and benefits. Audio and visual presentations can accelerate learning by 78% and increase comprehension (Source: S. Cartwright, Preproductionplanning for video, film and multimedia). Focus your script on the most important points you want your audience to remember and take action on.

– Reach your audience in any language. Video helps you tell your story in any language and motivate viewers to take action across time zones and borders. Or record voice talent in different languages ​​or add translated subtitles to your video for a wider audience.

Online video is a no-brainer for any business. Start with one video, upload it to different channels and get results.

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