How Much Does It Cost To Hire A Music Manager Marketing Mix – Top 4 Promotion Mix Tactics

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Marketing Mix – Top 4 Promotion Mix Tactics

The marketing mix is ​​part of your marketing plan. It defines the product, location, price and promotion. The promotional mix aims to raise product or brand awareness, communicate your product’s unique value proposition, and gain acceptance of your products. The primary goal and focus of the promotional mix is ​​to get the desired result: selling your product. There are more than seven promotional mix tactics, and although most businesses do not use all of these tactics to promote and sell their products, they do use a mixture of these tactics.

Top 4 Ad Mix Tactics:

  1. Personal selling It is one of the most common promotion tactics. Most companies hire people to sell: sales representatives, account managers, inside sales representatives, retail sales, sales agents, or telemarketers. Face-to-face selling is one of the most common methods of selling, although telephone sales and, more recently, e-mail sales are also well used. It’s not necessarily as effective, but it’s a low-cost sales tactic.
  2. Advertising is another common promotion tactic. Advertising focuses on brand recognition and identity; Not only on the product. Advertising can be an expensive tactic that only big businesses can afford to invest in; Especially advertising on television, which can cost anywhere from $100,000 to over $1 million for a national prime-time broadcast (for a 30-second spot!). This cost is added to the cost of producing the ad. Advertising in industry or consumer magazines is less expensive and you can usually target your ad to a specific industry or region. Other advertising may include car or bus ‘wrapping’, events (such as sports, music, art) and billboards. Internet is becoming a very popular place to advertise and relatively more affordable.
  3. in the retail market, Customer support is very common. Buy one get another as a gift. Coupons for discounted or free products. Free trial packages. Cash discounts or refunds. Contests that offer cash, prizes or products. A liability of marketers to consumer promotion is that this form of promotion can be highly measurable. Coupons, contests, and packaging may be coded to report redemptions and promote customer sales increases and/or decreases. Additionally, trial packaging of new products alongside mature or declining products often provides an opportunity to increase sales and extend the life cycle of a declining product.
  4. public relations (PR) is another common promotion tactic. Public relations includes writing and distributing press releases (in local newspapers, national newspapers, online PR sites, radio and television, magazines, etc.). The key to effective PR is to identify and understand your target audience, the main message or messages you want to convey, the credibility of your organization and to recognize that PR is not a sales tactic, but an identity (corporate, brand or product. ) building tactic.

The most effective advertising program is usually one that uses a variety of tactics and techniques. It is important to measure the effectiveness of the program you are participating in and adjust your advertising program to increase effectiveness and results (sales).

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