How To Download Music From Old Iphone To New Iphone Should A Product Manager Be A Copycat?

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Should A Product Manager Be A Copycat?

Every product manager dreams of turning his or her product into the next iPhone or Google search engine or other successful escape. However, as we all know, the odds of an unprecedented story are really slim. However, there may be another way to be successful and famous. Maybe the key to managing a star product is not in being an innovator, but a really good copy, right?

You mean, like, saltines and their ilk, eh?

Want to know this horrible secret? Dr. Oded Shenkar has been studying this field and has found that about 97.8% of the final value that an innovation creates ends up with the emulator, not the creator.

Dr. Shenkar also points out that the world of copycats is moving faster than it is today. In the past, it took a long time to copy someone else’s product, but now it doesn’t take long. One case in point is the Mini-van, developed by Chrysler in the 1980s. It was another 10 years before another car company came out with a fake. On the other hand, CD players are emulated after only 3 years.

Just copying is not enough.

Before you run out to buy a copy of what your competition is creating so you can start getting rid of it, you might want to wait a while. Making an exact copy of someone else’s product will get you into trouble with the patent office and it will not help you succeed.

All you need to know is that copying products is not enough to copy other products, you really need to improve them. This is where things get tough.

To find the right product to copy, the product manager must always look for the next candidate to copy. Where this product will be found is not clear – you may have to search far and wide in many industries to find what you are looking for.

Once you find the right product for your company to replicate your work as a product manager is just beginning. What needs to be done now is to understand the core content of the product to be copied: why do people like it / use it / want it? All you have to do is create a way to make it cheaper, better or faster than the original company.

Why are more product managers not Copycats?

Since all the evidence points to the simple fact that product managers who are good at copying what others have done more successfully lead to a simple question: Why do so many of us not do this?

It turns out that the answer to this question is very simple: we are conditioned to think of copying as “wrong”. Most companies like to think of themselves as innovators, not imitators.

Too often, we view the process of creating a copy of an existing product as insignificant. What we are missing is that if you are taking an original idea and then improving on it You are well on your way to a successful product.

What does all this mean for you?

Apple is a great company that creates truly innovative products like the iPad. However, time will tell if most of the iPad price will not go to Apple, but rather to companies that make and deploy replicas that work better than the iPad.

Although most companies do not like to think of themselves as role models instead of innovators, this is where the true value lies. The secret is to make sure that you not only make a copy of the product, but instead you refine the original product in a way that will make it more attractive to potential customers.

The key to becoming a successful emulation product manager is to learn to open your eyes. Where the next product you can improve will always be a mystery. To win the race to deliver a successful product, you do not have to be the first one, you just have to be the best.

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