How To Download Music Videos From Youtube To Your Phone Consumers Continue to Spend More Time Online

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Consumers Continue to Spend More Time Online

How is the increase in internet usage affecting the world we live in? The UK is spending more and more time online. According to a report from uSwitch.com, many viewers are spending 30 hours a week online.

The report shows that on average we spend 2 hours online for work and 3 hours for daily leisure with about 3 hours a day on the weekend exploring to keep us entertained. Internet usage is on the rise in the 18- to 24-year-old age group, spending 45 hours a week online.

The way we access the Internet has also changed. The growth of mobile internet due to more modern 3G mobile phones is increasing the amount of time spent using the internet. Users have more options to access the web from the handset wherever they may be.

Faster connection speeds and increased internet coverage across the UK mean that home internet usage continues to grow. Ofcom’s research on UK internet speeds found that the average internet speed in the UK in April 2009 was 4.1Mbit / s, and that 70% of internet users received an average speed of more than 2Mbit / s. . Increased connection speeds allow for faster loading times and the ability to stream better quality content such as HD video.

Impact on advertising costs

Increasing online spending time is affecting where advertisers spend their marketing budget. The cost of online advertising has now surpassed that of television. More and more, well-known brand advertisers are realizing the potential of the internet as a way to reach a wider audience.

Big brands like Kellogg’s are waking up potential audiences online can bring. Kellogg spent 58 58 million on television advertising from August 2008 to July 2009 and spent just over £ 300k online. But this is about to change with the digital appointments working hard to develop a strategy for 2010. This shows that the big advertisers are now facilitating the benefits of online communication with customers can lead to branding.

Acceptance of investment in online advertising by Kellogg’s seems surprisingly slow, as the FMCG brand has generally found it difficult to deal with the digital landscape. This is because they do not understand how it could fit into their overall marketing strategy. But much of the UK adoption is changing online, meaning advertisers have to be where the audience is.

A combination of TV and the Internet

More and more people in the UK are using online TV. Catch-up TVs became popular in 2008 thanks to BBC iPlayer and 4OD. Figures from Ofcom’s latest annual communications marketing report show that 23% of households claim to watch online. This increases to 33% in the 15-24 age group.

There are two ways to watch TV online through broadcast or download. If you are broadcasting, you are watching live from a broadcaster like a traditional TV. Programs can often be paused and restarted (unless they are “live”), but they are not stored on your computer. Downloaded software is stored on your computer’s hard drive and can be viewed anytime you want, although many people have digital rights management (DRM) protection that locks them after a certain period of time. Prevents you from watching it again.

Is TV use likely to move only online? It could happen in the future if more programs were broadcast only online, such as the case of England’s World Cup qualifier against Ukraine, which first aired in early October 2009 without television. Prices to watch the match start at £ 4.99 before October 8, rising to 99 11.99 until the day of the match .

The general opinion from users is that it is too expensive for a game and it separates the spectators and fans with a slow internet connection. But there is no doubt that there will be more events in the future that are not televised and are only shown online.

The growth of social media

The social network is huge in the UK with Facebook being the clear market leader with 1 in 7 page views in the UK. Facebook is the second most visited website in the UK after Google, but is the leading company in terms of page views due to the stickiness of websites with more pages than Google, eBay UK and YouTube. Combined.

Facebook’s success is astounding with an 86% increase in traffic over the last 12 months. Despite the recent loss of news reporting to Twitter, it remains the most popular social network, with almost half of all social media activity occurring online without any sign of its growth. . Social media is not just for young audiences, the fastest growth occurred among people aged 35-54 during Q1 of this year.

Children and their time online

Most kids are comfortable surfing the internet without knowing the world without it. A report by the London School of Economics found the following about 9-19 year olds using the Internet. Children are very comfortable using the internet with 40% using the internet every day. Although time spent online tends to be shorter, with 19% of adults spending up to 10% and 48% spending between 10 minutes and an hour. The activities they do online in order of popularity are:

  • Get information about things other than school work (94%)
  • Help with school work (90%)
  • Send and receive emails (72%)
  • Play online games (70%)
  • Send and receive instant messages (55%)
  • Music Download (45%)
  • Find information about careers and further education (44%)
  • Search for information and shop online (40%)
  • Read the news (26%)
  • Chat rooms (21%)

I have no doubt that over time, internet usage will continue to increase. Our children use it from an early age, creating a generation that is easy to get things done online, from entertainment to shopping. Continuing to improve access to the Internet reduces access barriers, and the evolving technology that uses the Internet to make certain tasks easier and faster will help keep the Internet growing.

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