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How To Grow Your Business By Following Microsoft’s Lead
One of the issues my consulting clients often ask
I’m about especially if they are in the news market
Business (mostly) related to “what you should be
Sell your customers?
Here is what Microsoft did in a similar situation:
In June, Microsoft announced that they planned to come
Up with some music subscription services to compete
With Yahoo … Apple’s iTunes Store … and Napster.
Microsoft and all other companies know the future
Of home computers will focus more and more around
Digital entertainment and electronics.
According to market analyst Matt Rosoff, Microsoft wants to “go
Get as much use as possible for a home PC
Entertainment and one way to do that is to guarantee
There is a lot of content available. ”
Does that mean good?
You see, Microsoft is already a media provider.
Player (Microsoft Media Player) used by many others.
Content providers and they know all they have to do is process
Display some ads on your Microsoft Media Player.
When you are using it, after a while you will click on the button.
Have enough time advertising and see enough offers
Finally … enough people will subscribe monthly
Music service!
I will ask you here: ask yourself what kind of help
You provide your clients and customers who will allow you
To “expand” and acquire all their businesses in the area.
For example, suppose you are a common broker.
Invest. That means you find two people who are not
Competitors, but their customers are more likely to be buyers
Service each other and you bring them together …
Set up a “setup” so they can both start creating
Money from each other’s lists and then you take a piece
Each agreement.
You also can not start giving to do all
Administrative and accounting work attached
These arrangements?
Or maybe you can offer to take over the administration and
Accounting jobs for all their businesses in general?
That means the extra profit that comes as a result of you.
Broker agreements now have no additional costs (or time)
More importantly) because now you are also dealing with it all.
Sales … invoicing … and filling out … for them.
You are taking care of your daily withdrawals
Customers hate but are usually caught because it is
Part of the business – even the non-manufacturing part.
What I am talking about is thinking about all the related services.
You are not involved in your provision of services.
Customers and ask themselves, “What else can you do?
Without too much extra effort on your part, but it will
Be a big added value for your customers. “
And then … start doing it!
Or better yet, ask your customers what else you could be.
Do it for them.
Now go sell something.
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