How To Get Into The Music Industry As A Manager Does an Artist Need a Booking Agent?

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Does an Artist Need a Booking Agent?

It is a common thought that to become a successful artist you need a booking agent. The booking agent through his communication and industry knowledge will start your career and guide you to places you will never be able to access on your own. But does this general knowledge really exist? Many successful artists are known as self-administered and let’s face it, most booking agencies you see today have something shadowy about them. As with anything, there are pros and cons to using a booking agent to further your career.

The booking agent, commonly referred to as the ‘Talent Agent’, is responsible for booking your program, appearances, and managing your advertising and marketing efforts. Whether you are a band or a solo performer, the booking agent can assist you by overseeing the administration and some paperwork for you, leaving you more time to focus on yourself and your product. As with any service you receive, agency services are not free. The agency will usually deduct the revenue you earn, whether from live broadcasts, guest appearances, or whatever. Experienced agents will surely have industry connections that can help you have people who owe satisfaction that can turn into satisfaction for you indirectly. Agents can really be useful from a time management perspective. Without having to deal with management, marketing, booking and scheduling, you have all the time left in the world to improve your music, work on your music and develop yourself as an artist.

Although the concept of management seems good, for many bands and artists who are looking to start their careers, agency services can seem like an expense they can afford. Booking agents do not do things you can not do yourself. Booking shows can be easily done by anyone, patient self-promotion can go a long way and you will feel better without having to split your salary with your ‘manager’. Most successful artists never get an agent before they sign their logo and then start tackling all of the above. This goes without saying that any band or artist can survive and start a healthy music career without the need for services from any agency.

The last word is up to you. It is up to you to weigh the pros and cons of hiring an agent for yourself or your team and then decide which solution is best for you, your interests, your music and your budget.

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