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How Vintage Thinking Can Be Bad For Your Online Marketing Future
It’s true of old / retro fashion is fashion now. Things that are old in the past are captured by children.
My teenage son is a classic example of this. While he loves the new technology, Macbooks and iPhones, he also loves the old stuff.
Vinyl records, music from the 70s / 80s and books. He even goes into past costumes that he sourced online or from charity stores.
Next to us for many years there was a traditional clothing store. Located in the well for doing it, it seemed to do well for many years, but suddenly it closed. Now for a business that is hot right now, why fail?
To find out more, I went online to see if the store has a website. The answer is no. Is it listed in any directory? Only one person provided a little information about its location and phone number, but nothing more about the store.
As an online marketer, there are some important lessons to be learned from this.
1. Do not understand their market.
Over the years, the store has thrived on wealthy older women who have given up on cocktail designs they no longer want and are doing a good business. Modern fashionistas want this kind of thing, but you need to know what they want.
Such small companies fail to research their chosen market and end up failing because they do not meet customer needs. Online products must do this to see profit.
2. Bad market
If you want to sell to those who like retro, find websites and blogs that these people visit. Find out what the market is buying Start conversations with potential customers to find out their needs and meet their needs.
There are websites showing your products and ways for people to buy from you there. Buy in some traffic with Google AdWords campaigns. The goal is to get visitors to your website / store and start buying.
3. Bad location
They say location is everything. It is not true in the virtual world. You can be anywhere. Make sure you can distribute your product or service anywhere in the world because the internet gives you a global market.
4. Too small?
A small shop can not ruin the universe. The size of the world today does not matter. You do not need modern shops and offices. Create the right environment for customers. Even if you are the only one and the dog creates real value and people will buy.
5. Unable to compete.
In today’s world, we are told that competition is killing business. If you have a good product that people want and the price is not the objective. What the seller has to make sure it is perceived as more encounters than any similar product.
6. Time limit
If you have a store, you may need to determine when you can sell. In the world of internet, you can sell 24-7. An online presence opens up a worldwide network for you and an international market for your product.
7. Think modern, not vintage
Online sales are about new ideas. Do not stick to the old way of doing things. While they are still working, there are better ways to achieve business success now. Embrace new ideas and ways of doing business for a new era.
8. Past success does not guarantee future success.
Do not assume that past success means it will do the same in the future. If something does not work, do not be afraid to stop and change. Get ready to learn something new and embrace new strategies for the future success of your online business.
9. Fear of failure
Too many people do nothing for fear of failure. In business, be prepared to fail and take responsibility. We learn from our mistakes, not our successes. Failure makes us think and do different things until we understand correctly.
10. If it does not work, do not give up
Too often, if things do not go well, people give up. They lose faith and momentum. This is the time to step up and take action. Change what you are doing and try different ways. Business success is about developing new ways to be successful.
When we compare the old with the new, it is important to adopt modern thinking. While traditional / past marketing may be up-to-date, you need to seize the opportunities of the digital age to build your online marketing future and not give up.
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