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Identifying and Leveraging the Most Disruptive Forces In Small Business Advertising
While still in its infancy and adolescence, the Internet has steadily spread, bringing world borders a little closer. It’s allowed for the blue ocean that global entrepreneurs have spent billions on, and arguably has changed the way American small business advertising and the way companies interact with consumers forever.
Online advertising comes in many forms and forms and will continue to innovate in new ways that we have not yet seen and even millions of small companies are present. Nearly $ 30 billion will be spent this year, and that figure is expected to rise nearly 30-fold in 2013 to more than $ 42 billion. The global advertising model for businesses is simple: advertisers pay in cash to be seen and “click on” in affiliate sites that drive traffic by offering free content. That’s it.
But if you really want to become a forward-thinking small business owner, then this article is for you. This is a small list of the most innovative advertising tools, tips and trends that already exist and will continue to enter the clutches of anxious small business owners around the world. The list ranks from the first ad innovations to current integration trends and beyond.
It may not seem like a long time ago when accessing websites from your mobile phone was frustrating: slow connectivity and download speeds, missing banners and logos and disgusting hyperlinks. Boy, how it changed. With today’s phones, users are demanding the same functionality and capabilities as users when browsing websites, which they do when they are on a laptop and the phone manufacturer is listening.
There is no denying the transition to mobility. While we may still be behind the curve on nationwide internet infrastructure (South Koreans are downloading an average of 14.6 Mbps compared to the US at 3.9 Mbps), we are far ahead in smartphone design and development. . The world’s two biggest competitors, Google and Apple, are pushing it on our backyard for the great smartphone and advertising markets.
And the number of jobs Americans do with their mobile phones will increase, along with competition among advertisers, service providers and consumers. But not everyone has a smartphone, and those who still do not want access to information while traveling. Make sure the content on your site is compatible with most mobile devices. One surefire way to do this is to create a simple mobile website that can be accessed from the homepage or landing page of Your website.
Google AdWords / AdSense
If you have not yet advertised your small business on Google, I have a question for you: Where are you advertising and why? Google (Can you imagine a “list of the greatest innovations” without them?) Single-handed advertising across cities, states, countries and the world, simple, affordable and effective for companies. All sizes, especially small companies.
With the release of Pay-Per-Click (PPC) last year, Google has positioned itself as the best advertising platform of the century. The reason is due to its ingenious efficiency: the business will only pay for the advertisement when it is clicked on. Transforming those customers into customers depends on the business. Pricing is based on “bids” linked to “keywords” – in other words, you choose which keywords you want to spend and you choose how much you want to pay for them. Google Algorithm will put your ad into the search query that contains your keywords, assuming that your bid is sufficient.
In case you are wondering what the big deal is, consider that in just 10 short years Google has shaken up and turned the whole industry on its head with its powerful and annoying advertising model. They. With Google, open small businesses can globally run tomorrow and do so with a fraction of the cost, the kind of growth needed.
A few years ago, a boy named Justin Beiber was probably playing football on an elementary school yard and avoiding a chaotic girl. With the surge in popularity of user-generated content, YouTube video targeting, the world’s third most popular website, Justin has set a popular youth record, and to date, his music videos have been viewed. More than 374 million times. Behind his “Most Viewed YouTube Post” video is a video of a toddler home biting his finger by his baby brother. The video has been viewed more than 245 million times.
A huge drop in the price of camcorders for simple laptops with the world’s most popular video sharing site, and what you get is an opportunity to promote your business using new media that anyone Having an internet connection can be satisfying. Creating an online video about your company, website, industry, product or service is easier (and more expensive) than ever before. The hook for small business owners is that you do not have to be Steven Spielberg to do it.
The future of internet video is here. This month, Google launched a nationwide cable advertising campaign for Google TVs, an app built into some of the already selected LG and Sharp flat screen TV models already on the shelves. Allow users to download and download from the internet and use their favorite. Applications. The network between cable TV and the Internet is inevitable, and so will the change in the way small businesses think of online video advertising.
Smartphones and location-based services
Have you ever worried about the idea that ads may one day be on your phone? It’s okay, because it’s here. Software innovations have allowed a small hut of software developers to explode into a multibillion-dollar industry that creates and distributes thousands of games, utilities, business productivity tools and micro-apps for most of your mobile devices. Come up with an ad.
So what has changed in this young industry where sales are projected to exceed $ 17.5 billion in 2012? It is called Location Based Service or LBS and it is coming soon. With LBS, programmers have found a way to add appeal to social media users. Instead of users posting updates about what they are doing, LBS providers are betting, users will also want to post updates about where they are doing.
LBS software is backed by GPS technology, which allows users to keep track of everything today and is cheap: the cost of developing GPS products has dropped as demand has increased. You can buy the “People Locator” app on the iPhone for $ 4.99. This type of scale creates a unique opportunity for many small local businesses to drive traffic through their stores while boosting their brand promotion and roof sales.
Small business owners can harness the power of LBS just by joining some of the programs and services out there. You can post coupons and give redeemable “points” for your product or service by asking customers to “share” the facts they have in your store, eat your food, or check out your business. On the Internet.
The next wave of disruption in small business advertising and global consumer trends is unpredictable and unpredictable. But with foresight, agility and timeliness, small business owners can leverage emerging trends and technologies in advertising and customer interaction and interaction to create and compete with website presence.
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