How To Make A Good Music Video With A Phone 3 Reasons Video Should Be Included in Your Small Business Marketing Mix

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3 Reasons Video Should Be Included in Your Small Business Marketing Mix

Surprises on the internet regarding YouTube and video marketing are hitting the internet by storm … and for good reason! YouTube has over 80 million views per month, and the average YouTube user spends 164 minutes online every day. Many industrial developments in recent years have contributed to these changes, for example, high-speed internet is becoming more accessible and affordable for most households. The cost of consumer video equipment and video editing software is reaching acceptable levels, reducing the running costs to the point where a good quality home studio can be installed for under $ 500. Comparable for your PC or MAC can buy. As low as $ 100. There are many video sharing sites like Vimeo, Flickr that make video hosting cheap or in some cases free. In addition, many redesigned smartphones and iPhones are capable of producing high quality video clips, and many are using their mobile phones to upload their videos to video sharing and media sites. Society.

In some cases, as annoying as it sounds, you do not need video equipment or software, as video-making business services such as Animoto will include current images, thumbnails or mini-video clips from your business and create 30 seconds to 10 minutes of video. Contains voice and sophisticated transitions that you can use to promote your business or service. If you are a solo professional, freelance contractor or small brick and mortar business, you should consider including video marketing in your small business marketing mix and it makes more sense now than ever before!

And contrary to most people’s perception, surprises are not all exaggerations, you can find real results and social media statistics related to video creation and other rich media tools reported by Social media industry sites like Mashable or eMarketer that report industry news related to the growth of video. Consumer video marketing and use. According to eMarketer, in 2009 more than 178 million viewers watched 33 billion videos online, and many were downloading them on their phones! And 42% of these same mobile phone users access the internet through their phones. Most small businesses should be able to find ways they can reach this large audience.

Attractive short videos will help your small business in the following ways:

1) Build trust. Create news videos and tips for your product or service. Make sure the video content responds to pain issues or issues that your client or clients need answers to. Your goal should be to create value for your target market, and the rare benefit is that your video will position you as an expert or a man or woman who can provide the solution your clients or customers are looking for. Statistics show that incorporating video on your website landing pages and microsites can increase your conversion rate twice. You can also make a video DVD that you can give to your clients or customers. For example, a wedding photographer can sell these videos to his clients or the seller can use good quality customer testimonials to show potential clients.

2) Create visibility and improve Google rankings. Google likes videos, especially videos that are posted on the most popular video sharing sites, but most importantly, Youtube, which is now owned by Google, has more than 80 million views per month. Video content improves your rankings 52 times more than written articles. You can promote your website by including links to your website through your videos and share and promote your videos with services like Tube Mogul and Traffic Geyser. And with YouTube, creating your “channel” video is easy. There are many great books on Amazon or at your local bookstore that can help you get started with planning, creating and editing your marketing videos. A great resource for beginners is YouTube for Business: Online Video Marketing for Business. Any by Michael Miller.

3) Build a community. You can create videos for your business and, using the most popular social media tools such as Twitter, Facebook, Linked In or MySpace, promote your business or service through these platforms. Posting your videos on these sites creates linkbacks and contributes to your entire site in Google rankings, as well as improving the conversations you can start with your current customer base.

While video marketing should not be the only marketing tool for your small business, for some businesses, traditional offline marketing methods may be more effective, but the time has come when you can really find compelling reasons. Mind to integrate video marketing in your online and offline marketing. Mix.

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