How To Make A Music Video With Pictures On Facebook How YOUR Nonprofit Can Master Visual Storytelling

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How YOUR Nonprofit Can Master Visual Storytelling

According to ISPO News, we make about 10,000 decisions a day, and “emotional products always win.” Humanity depends on 90 percent of their decisions on emotions, which when you think about it is statistically surprising. Nonprofits have a distinct advantage from the for-profit business in providing their donors with what they need for their emotional decisions.

Fortunately, today we live in a world of digital marketing and social media. It seems like everyone wants to be immersed in the pictures and videos that help convey the story. This is especially true for nonprofits because it has never been easier to help your community better understand what you are doing and the impact you are making.

There are many easy tools and strategies to become a master in using strategies to motivate your champion so they can support nonprofits by spreading the word, raising awareness and donating:

  • Image without copy When you look at a picture you want to post on Facebook, Instagram or Twitter, take a moment to think about it without a title or story. Ask yourself if a single image represents what you want to convey. Without the accompanying text, does the picture tell the story itself? If so, here’s an image you should share in digital marketing. If you do not feel something when you see the picture, you may want to reconsider it for something stronger.
  • Facebook – This social media platform is the largest on the planet with over 2 billion users and counting. As you may know, in recent years, Facebook has made strategic decisions to limit organic reach for nonprofits to about 1 percent. Although social media does not advertise its algorithms, there is a growing preference for images and videos. Many non-profit organizations have a Facebook Page and should use it as an opportunity to market their brand every day. Remember that when you are posting to your page you want to be famous for your pictures which increases the chances of your followers sharing it with others.
  • Design tools – If you want to share attractive pictures but you are not a designer, do not be afraid. Tools like Pablo by Buffer or Canva allow almost anyone to become an artist. Each allows you to search their photo library or post your own photos. Put an interesting quote or fact on your picture and easily share it on your social media account. In just a few minutes, you can create inspirational images to share like an expert with your followers.
  • Remember your fans. To engage with donors and supporters in your work and to help inspire, it is always important to show your photos that represent who and what you serve. But did you know that some of your pictures should also include your donors and supporters attending your event or volunteering? These images, combined with captions, quotes or compelling stories, go a long way to communicating what you do. They also help donors and volunteers who see themselves as supporters of your organization.

If you follow the “how-to” mentioned above by posting on social media daily and checking your analytics, then you will be strategically increasing your brand recognition and even revenue base. All you have to do is take inspirational photos and videos that capture people’s feelings about your organization.

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