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12 Powerful Video Marketing Tips
Video marketing is not only one of the most powerful marketing strategies in the market today, but most importantly, you can start using this strategy today for free!
Why use Video Marketing?
If you have not yet used Video Marketing, I suggest you add it to your marketing repository as soon as you read this short article. Here are some reasons?
1. YouTube is the second most visited website in the world! Although there are many other video sharing sites like Viddler, Vimeo and some other sites, Google bought YouTube because they started over them because people like to watch videos to learn something on YouTube. Read it on Google.
2. More video content has been uploaded to YouTube in 60 days than the three major U.S. television channels established in 60 years.
3. The average YouTube user spends 15 to 25 minutes a day on the site.
4. As of February 2011, YouTube had 490 million unique users worldwide per month, collecting about 92 billion monthly views. We spend about 2.9 billion hours on YouTube a month – over 325,000 years. And those statistics are only for major YouTube sites, they do not include embedded videos or videos viewed on mobile devices.
Myth of video marketing?
Most people avoid this powerful strategy because they buy into the 2 myths they have heard from other people. The first myth is that video marketing is expensive.
The reason people think this is because they think you need to get a camera and video editing software worth thousands of dollars. . Think you have a professional microphone, green screen and other expensive gadgets that they see people using. The only tool you need to get started with video today is ….
1. HD Camera – It can be a Flip Cam (which costs less than $ 200) or you can use a Webcam that you can get for less than $ 40.
2. Video editing software – You can use free video editing software such as Windows Movie Maker for computer users and iMovie for MAC users.
3. Video Syndication Tool- Finally, you need some video of video synthesizer so you can automatically upload your video to many video sharing sites with the click of a button. You can use a tool called Tube Mogul for free or you can use Traffic Geyser for a small investment.
12 Powerful Video Marketing Tips Revealed
As you can see, if you do not use video marketing, you will leave millions of dollars on the table. Now that you know the “why” you should implement this strategy, I will now show you the “how” to use video effectively in 10 simple strategies:
1. Getting the right equipment – We talked about the right video equipment, but for a brief summary you will need a rear camera and / or web cam, camera adapter (if necessary) and lighting as well. (If necessary).
2. Choose Keywords – Most people skip this important step. It’s essential that you choose search engine friendly keywords, and all that means is that you want to target the keywords that your target market is searching for on Google. A great free keyword research tool you can use is the Google External Keyword Tool (make sure you search for “exact match”).
3. Brainstorm Title & Content- Make sure your title and title are compelling, include your keywords, the benefits of watching your video, and it makes you curious. You can also use the question as a title, for example, “Is video marketing effective?” Most importantly for your content, make sure you are on topic because “relevancy” is very important to ranking in search engines.
4. Outline Keypoints- All experts use this strategy when teaching or presenting a topic: “Tell your audience what you are going to tell them, tell them and tell them what you have. Tell them.
5. 15-30 Second Hook- Be sure to be on point and let your audience know the value they will get from watching your video. You want to create curiosity and attract them for the first 15-30 seconds to watch the full video. A good statement you can use is ‘This is what I’m going to give you!’
6. Eye Contact – Look directly into the camera all the time. Touching the eyes builds confidence and shows confidence. People do business with people they know, like and trust. And as you know, the world loves confident people.
7. Be yourself & transparent! As I said before, “People do business with people they know like & trust.” Be real in all your videos. Do not try to be too professional if that is not you. If you have children, it’s fine to have them in your video. Basically, you want to show off your true lifestyle. Proof that this work is a growing popularity of Reality TV Shows.
8. Call To Action- At the end of your video, you must have a clear “Call To Action”. All this means is that you have to tell them what to do next. Whether it is clicking a visit link or a blog page.
9. Video Editing – This is not something that is interesting. You may just want to put “Call To Action” in the credits and / or title to reinforce it.
10. Upload to YouTube – Make sure you upload your videos to YouTube manually, because if they understand that you are using automated software, they will close your account. This is very important!
11. Syndication Domination- Last but not least, upload your video to your video picker and upload it to multiple video sharing sites with the click of a button.
12. Wash & Repeat- You do not want to do this strategy for a week and stop like most people. Success is all about taking MASSIVE ACTION in extra time. I suggest you follow these 12 steps for at least the next 90 days and I guarantee you will see great results and become a video marketing expert !!!
To find out more about video marketing, read below and click on the link for more information.
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