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How To Promote And Sell A Mixtape Online: Budgeting, Finance
For many recording artists, the dream of a successful song will remain a dream. Why? Because most artists regret not understanding how to promote music online and sell it. Learning how to sell mixtape is a matter of learning marketing and sales strategies as well as having a well-developed plan. Many rappers try to find free ways to promote music online, however, in order to have a successful release you will need some advance capital to invest in your project. Take a look at some of the factors you will need to consider in your budget before you start mixing mixtape.
How to Make a Mixtape CD
Assuming you will release all the original tunes and have written a action plan, the following points should be considered when financing your project:
Beat Rental and / or Exclusive Beat Price
Graphic Design Fee
CD / Copy Price
Other advertising fees
Beat Leases, Beats Exclusive
If you do not make the beats yourself, you will have to allocate some money for the purchase, rental of the beats or exclusive rights to the beats. Whether you buy beats online or offline is entirely up to you.
Let us use these numbers as an example:
Buy 10 beats rent online @ $ 50 per lease with a delivery limit of 2,500 units.
Price: $ 500
Buy 3 times exclusive on sale for $ 250 per device with unlimited distribution rights.
Price: $ 750
The cost of your recording will vary depending on the recording engineer you choose, as well as the studio location. If you are a do-it-yourself musician and have the ability to record yourself, you will save a lot here. If not, consider the following practical figures:
Shooting rate: $ 50 per hour with a minimum booking of 2 hours.
Suppose it takes you and the engineer 3 hours to record and mix 1 song.
For 13 songs, your cost is 39 hours x $ 50 per hour
Price: $ 1950
Suppose you use a disc volume management service for your mixer. Your cost for 13 tracks will be $ 599.
Total recording cost: $ 2549
Continuing with our hypothetical scenario, we will assume to obtain a professionally designed front and rear cover to broadcast the mixtape online. It will cost $ 200.
Copy / Copy CD
For our purposes, we will use the CD-CD duplication service by purchasing 500 copies of the finished mixtape for broadcast. The total cost here will run around $ 480. These CDs will be used for sale at theaters and venues.
To help promote mixed music videos online, we will create one promotional music video to drive traffic from YouTube to music.
Price: $ 500
You will want to keep your advertising costs to a minimum. For our purposes, we will be donating $ 1,200 conservatively to our various advertising efforts, including:
1 Flash Rotator Banner on Datpiff
1 YouTube promotional video
1 Google AdWords campaign
1 Facebook Advertising Campaign
Estimated total investment = $ 6,179
How to fund your Mixtape.
So we estimate that you will have to invest a little over $ 6,000 in your audio input. The goal for the project is to sell mixtape in performances, shows and distribute music through digital stores for profit. Here are some ideas that can help you fund your promotion and sale of your online newsletter.
Ask family, friends
Although your pride can tell others, ask your family and friends to help you fund and assist in your music promotion efforts. Even if they donate only $ 5, you are $ 5 closer to your goal.
Crowing funding has become an increasingly popular way to access monetary resources. Also known as Crowd Financing, Crowd Equity Fund, or High Fund, it describes the collective cooperation, care, and trust of people who are networked and simply mobilize their resources through Internet to support efforts initiated by other people or organizations.
Multiple Funding Sites: Kickstarter, Crowd Tilt, AngelList, Crowd Funder, We Funder, Indie Go Go, Micro Ventures
Personal loans, bank loans and small business loans can all be considered as financing options for your diversified newspaper. Make sure you understand the terms of your loan agreement and commit to repaying your loan in full with interest as needed. If your mixtape project is not for profit, you may want to consider seeking help.
Resources: Small Business Management Grants
You can pre-sell your mixtape before the actual release. It often works well if the bonus offer is combined with a pre-order (e.g. merchandise, exclusive download, signed project copy, etc.).
You can sell each song as you record it, using the money from the first track to pay for the next recording and / Or other copying costs.
Resources: Tunecore, Cdbaby
Sponsorship / Approval
If you have made enough surprises before releasing your mixtape, you can get sponsors to pay for some of the cost of your mixtape. Getting sponsored will require deep relationship building and networking, but if you can get rid of it, it can be a huge bonus. For you.
Advertising and selling mixed newspapers is similar to developing a new product for a business. It takes calculated effort and adequate funding to promote your music to the masses. Hopefully this post has given you some useful tips on promoting your mixtape online.
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