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How to Create a Video Sales Letter
Video tickets are an incredibly effective way to attract customers and prospective clients. They are quick to create and they have the power to staticize web pages with engaging content and turn prospects into buyers.
The composition of your video sales letter is simple. They are:
1. Sales Letter Script (copy)
2. Audio recording of ticket sales script
3. Video and / or Widgets
4. Music and sound effects (optional)
As in any valuable content, does it start with a written word or is it something you want to say? Successful copying is an art form in itself, but with a little study and practice, it can get done quickly. The important thing is to capture your viewers as quickly as possible so they will be engaged until they stay to hear your entire message. Make the first draft and leave it for a day. Then come back to see it with a critical eye for editing and correction. Get feedback from others about what you feel is right or wrong about this copy. Try some different versions. Rewrite until you feel you have received an effective and convincing script that you want to go with.
An audio recording of your copy is the second item you need. This does not have to be complicated. For many projects I have recorded in the Garage Band or other recording program, the key to success is to record your script with pleasure and do it in a “clean” recording environment. By “clean” I mean equip yourself with a decent microphone that can provide good sound quality and sound recording where you don’t have a lot of noise. People often think they can avoid bad sound, and of course you can, but it will reduce the overall effectiveness of your content as viewers will be distracted by these easily fixable issues. .
When recording, remember that you (or your voice talent) do not have to read the entire script perfectly in one go. Stop and start recording your voice as you see fit. If you make a mistake, do not panic, just start again from a suitable point and focus on getting the “performance” you want (yes, reading aloud is the type of performance) that has a good rhythm, rhythm and clarity. Be aware of the emphasis on words and sounds or the rise and fall of speech patterns so it feels Natural and true. Do not be afraid to emphasize key words and phrases, as this is a great way to get your point across to your audience.
You’ve written your script, now it’s time to create your image. Like everything else, when producing this media can be as simple or complex as you like, or more precisely what your budget allows. There are people out there in the Internetland who will tell you to do it, even if it is just “quick and dirty”. They say use graphics for text only or just record Powerpoint presentations for visual elements. Personally, I am not one of those people. If you are going through all these efforts to produce quality content then you want to make it as interesting and engaging as possible to keep people watching. Find images by doing a Google image search on words and phrases in your copy that will reinforce your message. Use text for effects to emphasize key points and ideas.
One thing that people forget when creating a video sales letter is that you are still trying to persuade you to take some action. Whether it is subscribing to a newsletter, filling out a recruitment form or calling a toll free number, your goal is to move viewers to do something. If they are interested in your product when they visit your site, then you are already in the lead, but do not drive your momentum. The creative use and sequencing of photos, videos, graphics, animations, animations and texts has the potential to create the highest level of engagement, and when designed with the right combination of care and taste, the pieces Your finish will have all the elements to achieve as specified. Goals.
Music and sound effects are the end of your newly created video ticket. While these elements are not always important, they can have the effect of adding excitement, rhythm and energy to your work, all of which are important elements in keeping your expectations relevant.
This is just a brief introduction to what it takes to create an effective video sales letter. Stay tuned for upcoming posts that will delve deeper into the details of how to achieve each step in the process.
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