How To Make A Shot List For A Music Video Videos Are Important For Your Organization Communications Strategy

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Videos Are Important For Your Organization Communications Strategy

Video is a way to show your organization more importantly. Effective video has always been a powerful way of presenting a message, but in the past it was limited to specific occasions or limited audience exposure.

Of course, to be an effective message, there are many ingredients. The whole storyline and message provides a flow and punch structure. Scripting or audio editing and interviews must support storytelling and flow. Visual images can be a combination of images, interviews, photos, resumes, charts and figures presented using animations and images. Surrounding music and sound bring to life, and if carefully selected or written specifically for a video brings emotional and flowing effects. Be sure to include a sticker on the video that contains a specific “Call to Action” and a link to your site or a specific site where people can take action – donate, volunteer, participate, or whatever is appropriate.

Once your video is produced, there are now many options and places to take it out to your target audience. You can put a video on a DVD and use it in your media device, you can export it to a DVD. Thank you To sponsors and donors – or send out to encourage new donors and sponsors. You can create a web version of the video and play it on your own website. Generate new traffic and audience by creating a channel for your organization on YouTube and be sure to add keywords, categories and descriptions and links from your site. Be sure to use the full range of communication marketing mixes to take advantage of the full power of the website. Publish articles about why you make video releases for partners and sponsors who work with you on production. Add a post to your blog. Email your customers, partners and affiliates and ask them to watch the video online and send a link to their list to generate a viral impression.

You can follow the action from your own website tracking statistics on YouTube, check insights to show the geographical spread and other sites are linking to the video. You want to encourage this because all of these methods expand the reach of your message.

Video has now become a popular and effective part of the marketing mix. Video can now be used to reach a wider audience. If you want to educate, inform, activate, promote your cause – videos are now an important way to help you do that.

This blog Peering into 2009: 10 Predictions for Online Video has some interesting insights about past and future scenarios for video – so what’s in store for online video in 2009? Here are 10 things you can expect to see in the next twelve months.

Powerful videos can be an integral part of your communication plan.

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