How To Make Music Play In The Background On Youtube Using Insurance Marketing Videos To Improve SEO & Extend Your Agency Reach

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Using Insurance Marketing Videos To Improve SEO & Extend Your Agency Reach

Videos have an excellent shelf life and offer insurance agencies and brokers the opportunity to deliver educational, engaging and effective content. Videos can range from recorded webinars, to PowerPoint voice-overs, to professionally composed whiteboards with scripted voiceovers and additional background music.

Why add video to your insurance agency website and create a branded YouTube channel with videos? One important statistic to consider is that your insurance prospects are 80% more likely to watch your video than read your content. Another is the impact of video on your insurance search engine optimization efforts. Google gives more weight to websites that contain videos, and of course they own YouTube. More videos usually equals better insurance SEO. And when your insurance agency video has a longer view time than other websites in the same search results, you’ll get an even bigger SEO boost from Google. In addition, insurance agency video gives producers a lot of collateral for their email marketing, social media marketing efforts.

Professional branded YouTube channels can be used to create featured videos and specific playlists. For example, you can offer playlists for P&C, employee benefits, high net worth clients and personal lines. Each playlist should have at least 3 videos, preferably more. They can then be used for web marketing initiatives, including email marketing and social media marketing.

While prospects (and clients and partners) often prefer videos to written content, not all website visitors will watch your entire video. Insurance website visitors want to know if the video is relevant to them, and if they don’t see the benefits quickly, they will leave your video and move on to another site. To improve stickiness, make sure to add subtitles and transcripts. Subtitles and transcripts help increase the chance that people will watch your entire video and increase your authority with Google. Subtitles and transcripts help us:

  • Increase viewing time (up to 80%)

  • Improve deep linking with keywords in video

  • Improving search results for keywords in the video

Take the time to create insurance videos and make the most of their benefits. Including insurance marketing videos on your website and adding them to a branded YouTube channel can help with your insurance search engine optimization efforts, increase website traffic and bring more insurance leads into your pipeline.

If you’re looking for ways to improve your insurance agency website, produce high-quality videos, and optimize your insurance agency SEO and don’t have the time, tools, or skills to do it in-house, you may want to consider outsourcing this initiative to a competent insurance marketing agency. .

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