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Why Is Social Media Important in Music?
We all know that social media is a great way to stay in touch with followers, but there is more to it than that.
Today, social media platforms offer free advertising as a way to reach new customers, network opportunities and SEO benefits.
First, let’s take a look at the benefits of maximizing the benefits of social media:
- Get fans
- Get Radio Play
- Find out about the competition
- Free Advertising
- Gain valuable industry contacts
- And more …
We will take you step by step through the two main sites (Facebook and twitter) then add some more like Digg and Reddit which can give a big boost to the readers if you do everything the right way .
Twitter is a must for any musician, not just your fans, it has labels, recordings, music organizers, venues, radio stations – so much so that anyone you imagine in the industry is likely to have a Twitter account. Now you know that you can use the following methods to get the most out of it:
Twitterfall is a website that allows you to search for specific words in a specific area. It basically filters tweets from around the world into the exact terms you are looking for.
If I added a search for “free music promotion” then the tweets would filter out one by one with tweets and user profile details. I can then reply directly to users via twitter (highly recommended) and this way within 5 minutes I can get the right kind of people, check my profile and post me for free .
Using your brain with search terms, you can also geo-locate if you want to search for “available groups” in “London” for example. The great thing is that you can also save your search, add rejections and keep coming back from day to day with new tweets from different users.
The self-proclaimed yellow page of Twitter.
You can search in specific industries for people related to your industry. For our purposes we will look at music and then sub-categories of record labels.
This provides a list of twitter users associated with record tags from around the world – then you can edit it to people near your location, giving you a lovely list that is important to follow and maybe Drop a direct message to let them know. About who you are and what you do.
And needless to say, you can add yourself to two free recordings, so when people search for musicians say London is there, you are there!
Tweetdeck is a downloadable app that is very useful for tracking others, finding trends, sending messages to people with ease and basically providing an organized version of twitter.
With the app you can customize columns to display your tweets, other people’s tweets, live messages, global search, use multiple accounts, schedule your tweets and more – it’s the basis of the online twitter version of the Swiss Army Knife.
Hootsuite is a tool similar to Tweetdeck and some people like it – so be sure to check them both out.
Every artist and group around should have a Facebook page (and probably already has one).
It has taken over MySpace as a stopping point for bands on social media, and while MySpace still has a place, the huge growth of sites like Soundclowd and the massive use of Facebook means it is the first place to keep you. Update your support. .
1 Create a fan page
Sure, but you should create a page for yourself or your team. It not only keeps it separate from your personal life, it is also a little more professional and allows you to keep track of everything (such as your weekly reach, promotional trends, etc.). . You can also easily create ads if you want.
2 Update your picture.
Since the introduction of timed images is very important on the Facebook group page. Beautiful cover photos are the top eye-catching element of a page to page.
3 Add applications
FBML is a great program that allows you to add HTML code (or some of it) to any part of your Facebook page. You can approach it in one of two ways – from an SEO point of view, by adding links to different sections of your website (adding more backlinks from good sources) or adding links to music, images and creating visual sections. Go clean to your page. .
There are many more apps out there to add to your page, these are constantly changing. BandPage, for example, is a must-see for adding BandPage … but due to the ever-changing software you probably Instead, use Google for the best out of it.
4 Integrates with Spotify
Spotify has become a legal way to listen to music. It is a great service and helps bridge the gap between illegal downloads and broadcasts to legal internet use.
Integrate your Facebook page with your Spotify account for the full benefits of Spotify!
Keep your readers entertained
Now that you know how to improve your social media experience, you need to give them something! Now, while it is not a real science and certainly involves a bit of trial and error, there are some good examples out there on how to keep your fans happy and review for more:
Post a picture
Posting pictures will give you a personal advantage over the competition. We’re not just talking about jokes, we’re talking about dog walkers or bungee jumping as a behind-the-scenes look at your team life.
Offer free song downloads for replay
The band started doing it successfully. If you have a song that you want to offer for free, you can reach a wide audience. Retweetlink is an example of how to talk about this.
Give a lot of shouts.
Interact with as many followers as possible, use the cute @ key to shout at people and let them chat.
More social media
Reddit and Digg are among my favorite sites for promoting music and can help get a lot of visitors – an interesting source.
People often approach Reddit and Digg in the wrong way, trying to push themselves deep into the internet, while it needs to be seen as a discussion forum where, if anything useful, unique and interesting. Get more views, share and add more energy to your website from an SEO perspective.
To summarize, be sure to update your social media page using the great software out there to get fans to contact people in the industry and find useful information. Then share photos, blogs and interesting stories to your fans and share them on sites like Digg and Reddit for more responses.
It takes time, but the benefits of doing so not only help you gain more fans, but also establish yourself / your team as a brand that is very important in the digital age.
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