Listen To Podcast And Music At The Same Time Iphone Mobile Marketing, SMS Style

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Mobile Marketing, SMS Style

With millions of people owning their own cell phones and the simplest units capable of using the latest multimedia technologies, mobile marketing has become an essential, if not integral, part of any campaign.

Some mobile marketing campaigns attempt to use mobile as a major “portal” to the Internet by developing tools and techniques to increase the conversion of web users from their browsers to mobile devices. Especially with the advent of smartphones like the iPhone and its competitors, even mobile phone marketers can’t help but be buzzed.

But before smartphones, before flash content and wireless access to the Internet, before Bluetooth, even before color screens and digital noise, the modern cell phone as we know it has one thing in common: sending short messages ( SMS), texting.

Mobile marketing, SMS style, is one of the oldest means of advertising through mobile phones. At its simplest, you can write a 160-character text message and send it to everyone in your phone’s address book. Today, there is software that allows you to write text messages without a limit of 160 characters (and most phones, even the most basic phones, can receive SMS messages that exceed the 160 character limit) and easily send them to a large number of recipients.

Whether you go for a more manual mobile marketing and SMS style or use the latest software, the principles and benefits remain the same.

SMS functionality is almost unheard of in today’s cell phones, so you can rest assured that even the most basic device sold by the most obscure phone company can send and receive text messages. The ubiquity of SMS functionality means that anyone with a mobile phone is part of your target market. As long as you have a cell phone, you can reach everyone.

Another advantage of the SMS model of mobile marketing is that it is relatively inexpensive, perhaps the cheapest, of the many technologies available for mobile-based marketing today. The simplest is that you need a phone that can send SMS, a lot of patience and finger strength. Even specialized software that greatly facilitates SMS-based marketing is relatively inexpensive and can be used by most people after a few training sessions. On the other hand, to take full advantage of smartphones in your mobile campaigns targeting such units, you need someone familiar with applet programming languages.

The SMS style of mobile marketing takes advantage of the almost instinctive reflex among mobile users. When someone rings you with a familiar tone, your first reaction is to pick up the phone and look at it.

The problem with most forms of advertising and marketing tools is that your audience has the option of not seeing or hearing your message. Remote controls and digital TV allow us to channel-surf when it’s time to hear from sponsors. Readers can simply skip the ad pages in the newspaper or discard the expensive supplemental attachments. Radio listeners can turn a knob and their digital cousins ​​can simply download podcasts and music, which can be listened to ad-free in private players. Internet surfers can choose not to click on your banner, skip pop-up ads, or adjust their browser settings to display your entire ad.

On the other hand, it’s almost instinctive to reach for the phone and see the message in response to the tone of the SMS. The person may choose to delete or even ignore your message, but at least he saw it. That’s more than can be said for TV commercials or print ads.

Mobile marketing and SMS style may be using the oldest mobile phone trick to get your message across. Texting remains one of the most effective marketing and advertising tools for mobile marketers, as top executives at leading advertising agencies say word of mouth is still the most effective advertising tool. the world of applets and 3G features.

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