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Personal Branding, a Key to Success in Your Business
Do you want to be successful in life? Your personal brand is the key to your success.
Personal branding is a very important component of your success in life. Are you employed or self-employed? Are you aware of yourself and how others perceive you in your workplace or business? Are you satisfied with the feedback you receive from others? I want you to focus on branding yourself so that you can succeed in your endeavors.
What is personal branding?
Before I go any further, let’s understand what a brand is. I know there are other definitions of the word “brand”. But in order to successfully consider the ideas I’m giving you, let me tell you that a brand is a collection of all the concepts in the minds of your customers.
Your clients are employers who pay you monthly in exchange for your services. Your customers are the people who buy from you in your business. Your customers are all the people you come into contact with in the day-to-day operations of your business or in your workplace.
Now, “How are they receiving you?” Do they perceive you as corrupt, slow to perform, incompetent, incompetent, or underachieving? In any case, you should know that in order to succeed in anything, you need to be positive. Therefore, personal branding is the act of creating a positive perception in the minds of your customers.
How can you brand yourself to improve your service?
Everything you do to create a positive perception in the minds of your customers is what I call personal branding. There are many things one can do, but I’ll just give you 10 basic things to keep in mind.
1. Keep time
Many people in this century cannot keep time. But I ask you, “How do you feel when the person you met at 10.00 in the morning comes at 2.00 pm?” Obviously, a lot can happen to both parties. I don’t need an answer now, but I think I’m right about the consequences not being good.
If you’re just wasting your time and valuable resources doing nothing, you’ll regret it and have nothing to be proud of in your old age. Africans and whites have no time. We all have the same time. 99% of the time it’s in your control. Lost time is lost opportunity and lost wealth. Punctuality is a very weak brand. Get them out of the way. They are disrespectful and will only set you up for failure, your company or business, and a great opportunity.
2. Be passionate
I have met many people who do things for a living. He complains about almost everything: colleagues, salary, workload. Never do something you are not passionate about. Passion is the fuel, the catalyst, the motivation and the key to success. If you are passionate about your work, business, family, everything, you are more likely to succeed.
People who are passionate about their work do not burn out and manage most of their time. They can start things and follow through. They are enthusiastic and even entrepreneurial, but they always attract a lot of customers. Do you see how great it is to love what you do?
3. Learn to deliver something extraordinary
Let me start by asking you. What’s special about attracting people? If you run a business or employ someone, what is unique about the way you do your work that makes you valuable to your clients or employers?
Be the best marketer, doctor, teacher, businessman, nurse, driver, administrator, etc., do something extraordinary to enhance your brand… I guarantee you that if you are ordinary in everything you do, you will live to regret it. get upset If it’s a promotion you’ll never get, and many other opportunities.
To deliver something extraordinary, you need to be reliable to your customers, pursue what you do to the end, innovate what you do, and innovate yourself. Do you see how this works?
4. Read to gain knowledge, new information and new skills How much do you read?
Do you have time to read, or are you like people who say they don’t have time to read? You may be busy, but you need to know that being productive in life is important.
Gain knowledge and skills by reading and use them to improve your livelihood and improve service delivery. Improved service is the key to a good brand. I’ve learned a lot over the years without getting any certifications, but they’ve been my bread winners.
5. Understanding globalization and technology
This is again a very important issue. I know many learned fellows who are quite late in this regard. I would like to say that the life of a Cuban slave is gone. In the information age, people must be updated. But what if you don’t have access to the internet? How do you work when you’re just using a computer like a typewriter? What do you do when you fear technology?
My simple advice is to look at new technology and learn to innovate before it’s too late.
6. Say you are the best
Whatever you do, do it to the best of your knowledge and ability. If you are an accountant, be the best accountant you can be. Teachers, administrators, doctors, politicians, etc.
Position yourself as the best to improve your brand. Don’t wait for your bosses or customers to take action. Remember that powerlessness is a state of mind. Don’t worry about others misinterpreting your motives when you are on the right track. If you know how to market yourself, you will be successful in your endeavors.
7. Be confident
In order to call yourself a good businessman and a good worker, you must be confident. If you can’t pass the credibility test, you won’t be successful no matter what you do. Faith protects you.
There are many people who think of making money by cheating. Sometimes they are cheated by the unearned cash income when they save a lot of money. But it is a matter of time. If you think that you will reap what you have not sown, then you have not been born. Learn the Law of Harvest! To be fair!
8. Being an independent contractor
No matter where you are, whether you’re employed by someone else or self-employed, understand the principles of being an independent contractor. To become an independent contractor, you need prospective references.
It doesn’t matter whether you are a boss, a junior employee, employed or self-employed. Stop thinking like an employee, think of yourself as an agent. What you do in job X becomes a reference point for job Y. A mason is likely to get more masonry work if previous clients recommend him as the best mason.
Let me put it this way, you don’t work for business X, but you work as an independent contractor with that business. If you decide to do something, do it right because it will be your future reference. Good references can lead you to success in your business, job and career.
9. Have high moral authority
A personal brand requires a high level of moral authority. Moral authority belongs to those who devote themselves to the good of others. If you think it’s all about you, you’re wrong.
10. Be organized
The future belongs to organized people. More and more people are getting educated but very few are organized. Take it from me that having good organizational skills is the key to good service and success in your business.
Learn to organize your files, documents, furniture, office wall hangers, curtains, bulletin boards, etc… Learn to be organized at work and at home. Learn to manage your finances and spending. Good organizational skills can help you save time and money, reduce work stress, be efficient, appear reputable, reduce costs and increase profits. Do you see the benefits?
In order to make yourself a good brand, you are encouraged to create a positive perception in the eyes of others
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