The Organizational Structure Of A Piece Of Music Is Its Organizational Structure, Creativity, Innovation

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Organizational Structure, Creativity, Innovation

Organizational structures can stifle or encourage creativity and innovation. Organizational structure issues arise from many factors, including history, organic growth, strategy, operating model, product diversity, logistics, marketing, customer base, supplier base, and more. What managers need, therefore, is not a recipe for complete restructuring, but an understanding of the characteristics of formative structures that can be adapted to existing structures.

To begin with, it is useful to compare the preferred structure with the less preferred. There are many definitions of organizational structure types, but one example is:

a) Mechanical structure (generally not preferred) – includes centralized control and authority, clearly defined tasks, vertical communication, obedience to supervisors, rigidity and inflexibility.

b) Organic structure (generally preferred) – decentralization of authority, loosely defined tasks, horizontal communication, greater individual authority, flexibility and adaptability.

Experience shows that the above can be misleading. For example, flat organizations are generally preferred and hierarchical organizations are not, but even flat organizations are in reality hierarchical.

More importantly, if we have a mechanical structure, what factors allow us to move in the right direction without wholesale change?

Some answers include:

a) Direct communication with decision makers.

b) Communication and information flow between departments.

c) Actual progression of an idea from problem to solution, product development, and commercialization.

d) Creative teams that operate externally but are tied to the organization, whose culture, processes, etc. are dispersed within existing structures.

These and other topics are covered in depth in the MBA Dissertation in Creativity and Innovation Management, available for purchase at http://www.managing- (along with the Creativity and Innovation DIY Audit, Good Idea Generator software and Power Point presentations). creativity.com

Cal Bishop, MBA

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