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5 Interior Design Principles for Business
Every designer has one goal in mind when designing a store interior. The goal is to attract as many customers as possible and be willing to spend cash on them in order to have enough influence on them.
Currently, there are many ways to do interior design for retail stores, but our 20 years of experience shows that interior design can be done at any time, regardless of the style. 5 important principles of store design should be followed to attract customers.
1. Eye-catching product display
One of the most important points of store interior decoration is the store entrance. Why? Because not every potential customer will suddenly appear inside your store (and you’d be scared if they did), they all start from the same place: the entrance. From there, they will subconsciously judge whether this store is worth going into.
This is where the Power of Character Trading shines the most. The reason is that the design of your storefront, and most importantly, the products displayed in front of the store, subconsciously influence the customer’s judgment. By placing the right merchandise in front of your store, potential customers will be more likely to visit your store.
Now the question is how to decide which products to display. From experience, the way you organize and display your display products should be able to tell a story and convey a message to potential customers. If you do it right, the potential customer will be more interested in your store compared to other stores that sell the same product.
2. Use all 5 senses
As humans, we use all 5 senses Sensing the situation around us. Therefore, to attract customers easily, you need to make your product and interior design appeal to all 5 senses of your customers. Of course, depending on the type of business, one or two senses cannot be used, but the main thing is you and maximize coordination and attraction By including it in the interior of your store, people will be more easily attracted to your store.
Below are examples of how we can use the 5 customer senses based on our experience.
- Appearance: This is the easiest feeling to influence. There are many ways to attract customers in this sense, such as using color, changing the intensity of lighting in your store, and simply organizing your store’s products well. When done right, customers can adjust which products they focus on and how long they stay in a particular area of your store.
- Song: There are many ways to influence this feeling. People talking, background music, even the sounds around you can affect your perception. For example, younger people are more likely to shop in places that play upbeat music, while older people are more likely to prefer stores that play soft or classical music.
- Reach: The sense of touch is very important when doing interior design. People are more motivated to try something first. For example, there are 2 stores that sell mobile phones. One of them allows the user to test the product on site with security measures in place, while the other prohibits the user from trying the product and can only view it. Do you want to buy a mobile phone from either of these two stores? Generally, people choose the first one. For this reason, the sense of touch is an important factor in store interior design.
- Smell: Believe it or not, there is a whole science called “scent marketing”, which includes several studies and real-life case studies of global brands such as Samsung, Sony, and Verizon. That’s because scent is thought to trigger systems in the brain that control emotions and memory, two important factors in why we choose one brand over another.
- Taste: This value is usually used in the application department. If you give people a chance to taste a sample of what you sell, they will be more inclined to buy. That’s why most places that sell consumables have a free sample section.
3. Product management
In order to make our store look good, we must keep the interior of our store clean and tidy. This is especially important in small shops where things can easily get messy. The easiest way to avoid this is to manage products and decorations. One of the most popular principles of retailing is “Retail is in the details.” Therefore, every detail needs to be taken care of to ensure that you are satisfied with all of your products.
Don’t just place your products haphazardly due to lack of space or desire, collect your products and see which products work best for you. This way, you can create space so that your items are not placed too close to each other.
You can also separate your products by height so that customers can focus on which products they want to buy. To do this, place the product you want the customer’s attention at eye level. In our experience, customers pay more attention to products that are visible than products that are above or below their eyes.
4. Track your customers
The best way to do this is to design a route in the interior of your store so that your customers can see as much of your merchandise as possible. The route usually varies depending on the size of the store and the products sold.
The first thing to remember when you decide to make a path in your interior design is to do it counter-clockwise. Why? Because in-store customer behavior research shows that almost 90% of people go right after entering a store. So what we need to do is tap into that habit and make sure they continue to walk through your store to get the most exposure to your products when they do that. The more products you show them, the more likely they are to buy one.
By creating a path around the store, you will be able to control the flow of customers. What’s more, if you get this point right, you can get them to focus on the product they want, get them into a specific area of your store, and more. If you want to use a path to lead them somewhere, remember that a compelling and eye-catching display at the end of the path will attract customers’ attention.
Most stores use a circular path to the west to lead customers to walk to the back of the store and come back to the front. Some, in honor of the old saying “where the eye goes, the foot follows”, cover the path with a different texture than the general floor to make it easier.
5. Build customer satisfaction
It is controversial the most important point If you want to do interior design for any business. I don’t think I need to say WHY It is important for every business to make sure every customer that visits your store is satisfied. But it is necessary to explain HOW We can do it. So here are some things to consider based on our experience:
- Product Location: When you organize your products, make sure you put a check mark on each of your product categories. Tagging makes it easier for people to find what they need, and you can also use it to track their habits. See which products they like the most and which products sell the least. You can then adjust your next product order based on the results of your research to maximize efficiency. People will also feel like they can find what they want quickly, unlike other stores that don’t provide any signs, so they’ll prefer your store if they want to buy something again.
- Do not block traffic flow: Your store should be easy to navigate and have enough space for many people to enter at once. Make sure the bottom is wide enough for at least two people to pass through without bumping into each other.
- Provision of recreation areas: People often shopped in droves. As a group, not everyone wants to buy the same thing. Sometimes when they go to a store, only a part of the group wants to buy something. Others just wait. In this case, if they see a rest area or at least some chairs, they can rest there. Sometimes they’ll look around where they are and see something they like and go there and scroll around. Without a break zone, people will just leave and you won’t get new customers. Therefore, it is important to have a rest area or at least a few chairs in the store.
- Adjust the brightness: Pay attention to the lighting. Well-thought-out and well-placed lighting can draw attention to your store’s displays and merchandise, show off your products, and even make them more attractive than they already are. Be sure to set up the corners of your store or storefront to have adequate lighting. But be careful, too much light can have negative effects. Don’t forget to mix up and down lighting in your shop. Adding the downlight element to the lighting will make the atmosphere brighter and more comfortable for the buyers.
Interior design for retail and store businesses is a never-ending process. Everyone has their own likes and dislikes, so there is no one-size-fits-all style of interior design.
The only thing you can do is follow these 5 principles to design your store interior, then slowly observe your customers’ behavior and habits, get to know them better, and see what they like and dislike about your products.
Don’t forget to memorize their movement patterns and behavior, so you can try several different layouts and choose the most optimal interior design for your personal store.
By keeping all 5 senses open, you will be able to create an interior design that works for you and your clients.
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