What Can You Do With A Degree In Music Business Musician Websites: A Must-Have New Model

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Musician Websites: A Must-Have New Model

To gain more engagement and fans, all aspiring musicians need a website, which is the most important aspect of online music promotion. A website is more than just a place to sell your music. The website will attract potential fans and be a place where current fans and super fans can get updates. A website is a place to publish music, a vehicle for representing your brand, and a portfolio of all your creations and merchandise. It’s the face of your band, the first thing people will see, so a professionally built site will show that your music and band meet a certain standard and are already creating content that’s worth listening to. This will act as a key resource to help others find and connect with your social media sites. Your website will make all your content accessible.

To use your website as a fan engagement funnel, hit the big three; appeal to three different types of fans.

1) Potential fans – For them, you want to make a good first impression. What they want to see is a website that is visually appealing and easy to navigate. This includes your choice of colors, fonts, images, and layout. These people are not invested in your site and want to get the information they want quickly and leave; but these people may also become new fans, so include a music player with full versions of your best songs (free is the best way to promote your music first) and get all those rights on the first page!

2) Current Fans – These people are the bulk of your fan base. Create a well-crafted bio that is personal and authentic to them. You can also try blogging and having behind-the-scenes content or photos. Merchandise, albums, tickets and tour information should be on the site in an updated and easy-to-manage way to enable music promotion. Different prices and different models will always be an advantage.

3) Superfans – You may not have many, but they are the majority of your customers and site visitors according to the well-known 80/20 rule. So keep them happy, updated and interested. Tell them the story behind your song, tell them the story behind your lyrics, and do some music promotion on your side. Have a login system and membership options to allow them to be exclusive. Offer to meet and private viewing.

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