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Music Industry Sharks – How to Uncover the Unscrupulous Many in the Music Business
There are tons of people who claim to be music marketing experts, music promotion experts, and social media experts. Yes – Literally thousands and thousands. When it comes to promoting and promoting your music, you have a wide variety of good options. RIGHT? Wrong – tons of options – yes, but how many of them are really worth their salt? Not many!
For some reason, unscrupulous “music-bees” prey on musicians – I don’t know why, maybe they think they are soft touch. Maybe they don’t like musicians, or worse – they don’t like music. (WOW) Most of these people are musicians or have been musicians, or work in the music business, or just really love music. They believe that this entitles them to claim to be a music marketing expert, or worse, a music promoter with years of experience in the music industry, thousands of music media contacts, and the best products and services to promote. It will accelerate your music career.
Well, here’s what I have to say about it: I was a musician myself, and even then there were a lot of scammers in the music industry. I have experienced the deep pain of being duped by the unscrupulous people who claim to be saviors in the music business. The internet and the leveling of the playing field for independent music has opened up huge opportunities for these sharks and scammers to run their game. The only way our group was successful was luck – we found the right people.
Here is a checklist to consider when choosing the best advertiser or marketing service.
Check Their Credentials – Also follow this checklist
Do they have it? creditable online or not?
Do they have hundreds of testimonials? Or as I like to call them BELIEVERS – Check out their references!
How many “HONEST” years of experience do they have? Understand this well
Have they written hundreds of articles on music marketing?
Do they belong to many famous organizations in the music industry?
Does the potential marketer or advertiser answer all your questions?
or secretly dodging them?
Will they tell you who and where to promote your song?
i.e. their music media association – or do they tell you to wait and see?
Have you seen a certified sample of their work?
Will they give you what they promise in writing?
Think before you choose –
INTEGRITY – FAIRNESS – TRANSPARENCY
Aside from doing a great job that will help you in your career, these are probably the three most important things
If any or all of the above credentials tests are not in the positive category—
WARNING, YOU MAY BE SCAMMED
I’m not saying it can’t be done, just because we were lucky enough to find the right people for our project at the time. I’m just saying, especially in this day and age, it’s so important to do your homework and do your due diligence before spending your hard earned money. Most indie musicians are on a shoestring budget and every penny means something to them. Take the time to speak with a trusted music industry advisor. Most scams can be recognized by sight.
So, to all you unscrupulous sharks out there waiting to meet the next unsuspecting musician, sorry for writing this post – but you need to be exposed. So I really don’t regret it. People like you give the music business, honest promoters and the music market a bad name. Shame on you! I love India and all the musicians and artists and it hurts to see them being taken advantage of. Try another industry’ – maybe people who need marketing help selling rocket or industrial products or services. BUT – Leave our music space alone!!
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