What Does A Personal Manager Do In The Music Industry Credibility Comes from the Customer

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Credibility Comes from the Customer

Participants at a recent tourism industry conference explored how effective partnerships can help boost tourism in their region. However, they neglected the importance of taking measures to improve customer satisfaction.

“Travel partners” such as national tourism boards, wholesalers, travel agencies, airlines, hotels, taxis, transport companies, restaurants, tourist attractions, shopping malls, health facilities, media representatives, and even banks— A long chain was connected.

The discussion was lively. The airline has offered to reduce the price of advertising to the media. National tourism boards should provide more up-to-date information, the journalist said. Restaurants asked travel agencies to order special meals. Transport companies wanted to tie up with tourist attractions for full day bookings.

And in order to attract tourists, everyone wanted the media to publish only glowing reports and attractive photographs.

These industry experts were so busy pointing at the other people in the room that they missed their most important ‘travel companions’ – the really happy tourists. By improving customer satisfaction, the results will be significant.

At the end of the day, which will influence your choice of vacation destination more? A colorful magazine ad? Or a colorful story about your next-door neighbor’s wonderful vacation in his dreamland? Now you see the value in taking steps to improve customer satisfaction.

Which do you think is more reliable? A commercial with actors promising to “smile in the air” or a co-worker’s candid comment about the great service they receive on their favorite airline?

I wonder why the travel industry doesn’t pay more attention to developing the positive conversation of its satisfied customers to become the most important and effective “advertising partner”? If industry players take steps to improve customer satisfaction, the rewards will add up quickly.

For example, premium travelers receive a basket of fruit and an autographed “Welcome” message from the hotel’s general manager upon arrival. It has become very common and expected. It won’t do much to improve customer satisfaction going forward.

How would that same traveler feel if they got a personal “Thank You” note from the General Manager back home? Now that might make a difference and improve customer satisfaction!

How many airlines say “Thank you for flying with us” over the public announcement system, but never actually reach out in person to make sure you have a great day? Public announcements aren’t essential to improving customer satisfaction, but personal touch helps.

Most taxi drivers remember where they are going, but forget to say “Thank you” when they get there. mAll restaurants give you a menu to read and a bill at the end of your meal, but how many give you a small coupon or voucher when you leave to invite you back?

Every tourist destination and shopping mall has restrooms for your convenience, but how many are clean?

A key learning point

Industry partners must work together to create a better future. But remember that your biggest partner in prosperity, progress and promotion is a truly satisfied customer. By improving customer satisfaction, you will increase your credibility.

Action steps

The next time you attend an industry conference, notice how much time and attention is devoted to companies, politics, and prominent industry players. Make sure that most of your time is spent on attracting, delighting and retaining your best customers. Improve customer satisfaction and you’ll be on your way.

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