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Are Music Reviews and Music Press Helpful Tools in Promoting Your New CD Release?
Well, some would say that by asking me, you might be asking the wrong person. As a professional music publicist myself and a music marketing consultant to hundreds of independent music artists, I can only speak for what I have done for independent musicians over the past 27 years. A good music promoter can interview you and review your music. The positive impact it can have on your project and career can be far greater.
I am writing this article to bring this to the attention of independent artists. Most indie musicians probably feel that their music doesn’t stand a chance in a sea of hundreds of thousands of independent releases each year. Unfortunately, with so much competition, that’s not far from the truth. Most CD releases lack professional development and, no matter how good, are often lost or forgotten. However, a good indie music publicist can bring your music to the forefront and gain industry and public attention through publications, interviews, and music reviews. When your music is catchy, it creates exposure and makes it easier to generate buzz (if you want to). CD reviews, interviews, and publications can do this effectively if done correctly and by a professional composer.
Album and single reviews written by professional music critics on trusted music blogs and music media are read daily by thousands of potential fans, music journalists, booking agents, music publishers, and A&R representatives from major and independent record companies. . Professional music publicists are the leaders of these creative placements. That being said, there are still many indie musicians who know that CD reviews, interviews, and news releases can have a positive impact on their projects and new records; while accelerating his music career to the next level.
It’s within our band’s budget. How much does a publisher cost?
Professional music advertising costs can vary depending on how good they are, how experienced they are, and the extent and quality of their professional Rolodex (get in touch). Many musicians don’t even bother to ask about the cost of an advertising campaign, fearing that the cost of a professional publicist will be astronomical. A lot of artists and bands are promoting their music on a shoestring budget, and they don’t think they can afford the services of a professional music publicist or marketer. They’re just banging on and going the DIY route. They feel they have to, not because they want to. You might be surprised how reasonable it is to advertise with a professional composer who is willing to work with you if you ask. (desired – would be the key word here).
Unfortunately, credible music critics like music media blogs and record labels do not accept requests from artists to review their own music. It’s mostly reserved for professional music publicists and the labels that work with them on a relatively exclusive basis. Of course, money can be a barrier when trying to get professional services. All I can tell you is that if you’re really serious about your music, you’ve got to find a way. If your music is out there, it might be the only way to get it noticed. Simply put; Find an advertiser willing to work with you and your budget. Develop a payment plan and find an investor. Just do what you have to do. Save money on other things – not advertising. It is important not to choose the cheapest ad. As with most things in life, “You get what you pay for.” Artists who don’t market their products professionally and stop promoting their music to save money are like people who try to stop time to save time. Pretty crazy – isn’t it?
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