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Indie Music Marketing – Why Indie Musicians Are Struggling to Sell Music
If you’re an indie musician who can’t sell your music and you’re struggling to get exposure, it’s probably for at least one of three reasons:
Reason #1. Indie musicians have forgotten or are completely unaware of the true value and power of music.
Indie musicians need to think like entrepreneurs. Every successful entrepreneur asks this question: What is the value of the work I do or the product I make? In other words, what problem does your music solve for my target audience? If you can answer this question, then you have a musical entrepreneurial mind.
The music industry has devalued music, reducing its value to entertainment, catchy beats, hooks, and packaging. These are all features, not advantages. All marketers know that in order to market your product effectively, you need to focus on the benefits your product will bring to the customer. You should not focus on features. The value of your product is not in its features, but in its benefits. The value of music is not in your hook or beat, but in how people react to your hook. It’s how your hook/beat/lyrics solve other people’s problems.
Music is more than entertainment for fans. It is more valuable and has more power. As an indie musician, when you start to focus on the true value and power of your music, you will create a successful business model that connects with your fans and allows your fans to buy your music.
People just don’t want to be entertained. It’s true that people buy music for fun, but true entrepreneurs dig deeper to discover the real motivations behind why people buy music. Why do people want to have fun? Why do people want to be entertained by music? By answering these questions, you’ll know the value of your music and give people a reason to buy it.
So why do people listen to music? There are many reasons. One reason is that people use entertainment as an escape. People turn to music to take their mind off the problems they face every day. It helps them overcome problems and difficulties. People listen to music when they are happy or sad. Listening to music is an emotional experience for many people. People love how it makes them feel. It has the power to change our mood. Music inspires and motivates. It is much more than entertainment and catchy hooks.
It will be difficult to promote and sell your music if you don’t understand the value it brings to the lives of your fans. You’re not a music entrepreneur if you don’t know the struggles and challenges your fans face. If you don’t know what problems your music solves for these people, you’re not a music entrepreneur. If you’re not making music that solves their problems, you’re not a music entrepreneur.
Reason #2. Indie musicians don’t represent the true value of their music The reason for this is how musicians promote and promote their music. In your marketing and promotion, you need to emphasize the value of your music to your fans. In other words, how does your music affect your fans? How has your music changed the lives of your fans?
Reason #3. Indie musicians don’t deliver the value of their music to their fans. It’s about distribution, how your music is delivered, received and experienced by your fans. It’s about how your fans experience your brand. Did you deliver on what you promised? If you said your show was the best live show in town, was it the best live show your fans have ever seen?
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