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Color Appeal in Advertising
The colors used in an ad are more important than the actual wording of the ad. The reason for this is that colors (and graphics) attract users’ attention and thus make them read your ad. According to Psychology.about.com, “Psychologists believe that color impressions account for 60% of acceptance or rejection of a product or service.”
Each color has different meanings in different cultures. For advertising purposes, it is very important to design your ad according to your target market. Try to choose colors that compliment the message you are sending to your customers.
Red is a color that symbolizes action, heat, power, aggression, excitement, drama, fire, blood, passion, love, danger, anger and warmth. It is a bright color that always attracts attention. The color red evokes several emotions.
Stop signs have taught us to stop and look when we see red. So it’s natural to stop when you see a red billboard.
Studies have shown that people in casinos gamble more in red rooms than in other colored rooms. Red is perfect for car dealerships, pet stores, pasta shops, pizzerias, and restaurants.
However, red is not recommended for use in medical facilities, as it is a sign of bad health and blood and emergency care. Red is the color used by accountants to indicate negative cash flow.
Orange is an energetic and fun color. It improves mental clarity and promotes warmth and happiness. Oranges also increase the flow of oxygen to the brain. Contentment, fertility and health are attributes associated with oranges.
Orange makes expensive products seem more affordable. It’s the perfect color for a product that appeals to a wide variety of people.
Orange is an appetite stimulant. It’s a great color choice for vitamin stores, Mexican restaurants, dance clubs, and Latino and French products.
Yellow is perfect for advertising that is sunny, happy, bright, cheerful, cheerful, calm and optimistic. Perfect for florists, candy stores, toy stores, entertainment venues, and discount stores.
Yellow is the primary color of the eye process. It is also the most visible color to the human eye. That’s why it attracts attention faster than other colors.
Yellow is also the color of caution. Most yellow road signs warn drivers of road problems or approaching traffic. This is another reason why yellow color catches our attention so quickly.
Green symbolizes life, nature, environment, youth, money, renewal, hope and strength. It is a color that calms people down, relieves pain and makes them feel safe.
Once the green light signals us to go south or enter the ground, it seems to welcome us. This is a very good quality for any product or service.
Yellow-green is not a smart color for food advertising because it suppresses appetite.
Light green is relaxing. That is why most walls in prisons, schools, waiting rooms and hospitals are light green.
Green is a great color for financial advisors, banks, and accountants because it symbolizes money. It is also suitable for outdoor products as it gives users a natural outdoor feel. The color green represents life, so it can be used for green spaces, vegetable gardens, green spaces, and farmers.
Blue color makes a person calm, peaceful, calm, peaceful, intelligent, faithful and confident. It helps people to accept themselves and solve their problems.
Blue color helps to increase productivity.
On the other hand, blue color symbolizes sadness and depression. Most foods aren’t blue, so blue is an appetite suppressant and helps with weight loss!
Blue is definitely the most popular color for men and women. Several famous corporations use the color blue in their logos. It is an ideal color choice for travel agencies, pool companies, massage therapists, doctor’s offices, pharmacies, medical suppliers, motels, psychologists, and weight loss centers.
Purple is a sophisticated, creative, luxurious and rich color. It also relates to royalty. Blue shades of purple tend to create mystery, while reddish shades of purple are sensual and creative. Reddish purple will attract more attention.
Purple is hard for some people (usually men) to see. However, it is an excellent color for artists, fine dining, clothing stores, bookstores, art galleries, nightclubs, magicians, photographers, country clubs, golf courses, jewelry stores, beauticians, and fortune tellers.
Brown symbolizes coffee, wood, and earthy products. It is reliable, solid, strong, mature and comfortable color. Brown is now considered a rich and robust color.
Brown is a great color for hardware stores, coffee houses, craft stores, herbal stores, health food stores, men’s haberdashery, cabinet shops, western shops, contractors, watch shops, and carpenters.
Black symbolizes strength, prestige, elegance, style, reliability, simplicity and sophistication. Black represents attitude more than anything. It is a trendy color that gives users a technological upgrade. It is also an informative color.
Black was considered the color of death, witches, demons and evil. However, this perception is declining.
Black is a good color choice for music stores, accountants, lawyers, electronics stores, and bike shops.
White symbolizes purity, purity, virtue, innocence and freshness.
White is ideal for bridal shops, weddings, religious groups, daycares, healthcare facilities, wineries, dentists, caterers, bakeries, museums, historic sites, bed and bath stores, dry cleaners, and janitorial services. is a very good choice.
Be careful because white is the color of death and mourning in China, Japan and other Middle Eastern countries.
Once you’ve chosen the right color for your business, you need to find out which colors work best with your color scheme.
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